At Rowan, I lead our social media efforts while playing a key role in brand marketing. I collaborate closely with the Creative and Marketing teams to shape and execute our strategy across Instagram, TikTok, YouTube, and LinkedIn. From conceptualizing and launching campaigns and seasonal drops to crafting compelling video content, I drive engagement and enhance brand visibility. Here’s how I blend creativity with strategic insight to make a significant impact:

• Content Production: I lead video shoots for cross-channel use, including social, web, and paid media. Using CapCut and Adobe Premiere Elements, I shoot and edit videos, ensuring they are polished and optimized for performance. My work spans UGC, testimonials, and custom footage.

• Collaboration: Partnering with creative directors and designers, I align video content with brand strategy. I develop concepts for various platforms, including Meta and TikTok, and repurpose content into engaging video formats.

• Strategy and Execution: I build and maintain the social media content calendar, manage content briefs, and execute marketing campaigns. I analyze trends to drive growth and align content with marketing goals.

• Cross-Channel Content: I adapt content for web and paid channels, craft social copy, and manage community interactions. I also drive influencer partnerships and support local marketing initiatives.

• Performance Optimization: I track KPIs such as engagement and follower growth, using data to refine and optimize video content through quick versioning and testing.